Founded in 1897, Juventus is Italy’s most successful football club and a global symbol of the beautiful game. The “Old Lady” has won more Serie A titles than any other team and boasts legends like Alessandro Del Piero, Michel Platini and Gianluigi Buffon among its alumni. Visiting Juventus isn’t just about watching a football match – it’s about immersing yourself in a city steeped in history, culture and passion. Whether you’re drawn by the prospect of seeing modern stars perform at Allianz Stadium or exploring Turin’s elegant piazzas and museums, a trip to see Juventus offers something for every football traveller.
Allianz Stadium: A Modern Temple
Juventus plays at Allianz Stadium, also known as the Juventus Stadium, located in the northern district of Continassa. Opened in 2011, it seats around 41,500 fans and is one of Italy’s most modern arenas. The enclosed bowl design creates an intimate atmosphere, with steep stands that bring supporters close to the action. The stadium features eco-friendly architecture, comfortable seating and excellent sightlines.
A visit to Allianz Stadium isn’t complete without taking a guided stadium tour. The tour takes you through the players’ tunnel, changing rooms and pitch side, giving you a glimpse of what it feels like to be a Juventus player. Adjacent to the ground, the J-Museum chronicles the club’s rich history through trophies, memorabilia and interactive exhibits. You can purchase combined tickets for the stadium tour and museum; check timetables in advance, as tours often sell out on matchdays.
How to Get Match Tickets
Juventus matches often sell out, especially for big games against rivals such as Inter, AC Milan and Napoli. Official tickets are released on the club’s website and through authorised partners. You’ll need to register for a free account and sometimes join a membership scheme to access presales. For the most seamless experience, we recommend booking your tickets and travel through GothiaSportsTravel.com. As a trusted football tour provider, they handle ticket procurement, accommodation and extras, ensuring you get legitimate seats together with other travellers. Beware of unofficial resellers, as fake tickets are a common problem for high-profile matches.
Where to Stay in Turin
Turin offers an array of neighbourhoods for visitors:
- Centro Storico: The historic centre around Piazza Castello is ideal for sightseeing. You’ll be within walking distance of the Royal Palace, Egyptian Museum and Mole Antonelliana. Luxury hotels and mid-range options line the elegant boulevards.
- Quadrilatero Romano: Known for its nightlife and restaurants, this vibrant area has boutique hotels and is still walkable to major attractions.
- Lingotto: South of the centre, Lingotto boasts former Fiat factories turned into exhibition halls, shopping and the Eataly food emporium. Hotels here offer good value and are near the metro line.
- Porta Susa and San Donato: These districts near the train station offer budget-friendly accommodation and easy transport links.
- Near Allianz Stadium: There are limited hotels next to the ground, but staying in Continassa or Venaria Reale can be convenient if your primary focus is attending a match. Most travellers prefer the centre and take public transport to the stadium.
Best Bars and Fan Spots
To soak up pre-match atmosphere, head to the bars and cafés near Allianz Stadium on Via Druento. Fans gather at Juventus-branded pubs around the ground, sharing beers and singing songs. In the city centre, locals often watch away games at sports bars along Via Po and in the Quadrilatero Romano. Don’t miss trying a Bicerin (a layered drink of espresso, chocolate and cream) at a historic café near Piazza della Consolata, or sampling Piedmontese wines at an enoteca.
What to Do in Turin
Turin combines graceful architecture with cutting-edge museums:
- Mole Antonelliana & National Cinema Museum: This iconic tower offers panoramic views and hosts an engaging film museum.
- Museo Egizio (Egyptian Museum): The world’s second-largest collection of Egyptian antiquities, including statues and sarcophagi.
- Piazza Castello & Royal Palace: Stroll through Turin’s main square, flanked by the Royal Palace, the elegant Palazzo Madama and arcaded streets.
- Basilica di Superga: Located on a hill overlooking the city, it commemorates the 1949 Grande Torino team tragically lost in an air crash.
- Parco del Valentino: A riverside park perfect for a stroll, with a medieval village reproduction and botanical gardens.
- Food & Drink: Turin is the birthplace of gianduiotto chocolate and aperitivo culture. Sample local dishes like vitello tonnato, agnolotti pasta and bagna cauda, and enjoy Aperol or Vermouth in a classic café.
- Day trips: The nearby Langhe wine region, the Alps and the royal palace of Venaria Reale make great excursions.
How to Get There
Turin is easily accessible. Turin Caselle Airport (TRN) has flights from across Europe, while Milan’s Malpensa Airport (MXP) is about 90 minutes away by train or shuttle. High-speed trains connect Turin’s Porta Susa and Porta Nuova stations with Milan (1 hour), Rome (4 hours) and other Italian cities. To reach Allianz Stadium from the centre, take tram line 3 or bus lines 62 and 72 towards the Continassa area. On matchdays, special shuttle buses operate from Porta Susa railway station. Taxis and ride-hailing apps provide a door-to-door option, but traffic can be heavy near the stadium.
Matchday Experience
Juventus supporters are known for their choreographed displays and relentless chanting. The Curva Sud and Curva Nord sections generate much of the noise, waving flags and banners. Arrive at least an hour before kickoff to explore the J-Village, grab a snack and soak up the atmosphere. Security checks are strict; bring only small bags and have your ID ready to match the name on your ticket. Inside, you’ll hear classic chants like “Juve! Juve!” and the anthem “Storia di un Grande Amore” (History of a Great Love). After the final whistle, many fans linger outside to debrief over beers or espresso.
Insider Tips
- Book early: For marquee matches, tickets can sell out months in advance. Packages from GothiaSportsTravel.com guarantee your place.
- Check regulations: Italian stadium rules require ID matching the ticket holder’s name. Bring your passport or national ID.
- Learn basic Italian: A few phrases like “Forza Juve!” and “Grazie” go a long way.
- Avoid rival colours: Wearing AC Milan, Inter or Napoli jerseys in Juventus sections may invite unwelcome attention.
- Use public transport: Driving to Allianz Stadium can be stressful due to limited parking. Buses and trams are efficient.
- Try the street food: Local vendors near the ground sell panini, arancini and sweet treats at reasonable prices.
- Explore beyond football: Turin’s museums, cafés and historic sites make it worth staying at least three days.
Conclusion
A trip to see Juventus is a journey through Italian football heritage and the delights of one of Italy’s most underrated cities. From cheering with thousands of Bianconeri fans at Allianz Stadium to sampling Turin’s chocolate and strolling its grand boulevards, you’ll create memories that last a lifetime. For a hassle-free experience that covers match tickets, accommodation and insider knowledge, trust GothiaSportsTravel.com – the world’s leading supplier of football tours and tickets. Plan your Juventus adventure today and prepare to fall in love with the Old Lady and Turin’s timeless charm.



